About us

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Our Company

About us

ROOB Foodstuff LLC was established in 1996 by Nigussie Lema, It was converted in to a Limited Liability company in 2002, and has a significant presence in the field of Import, Distribution and Re-export of Foodstuff. The success of the Company can be traced back to the vision, leadership, dynamism and rich experience of her father, founder and Managing Director and now by Hayat Nigussie Lema the daughter of the owner at the helm of the company.

Our philosophy is to exceed our customer’s expectations by providing the highest in quality, value and service at the fairest prices.

A large ever-expanding network of shops and Loyal Customers developed over the years ensures availability of our products anywhere in Djibouti and provides a strong platform for future expansion.

What We source and Deliver ?

We source biscuits, canned food, drinks and water from all over the world such as Australia, Brazil, Denmark, the Netherlands, India, New Zealand, U.S.A and so on. The long trusted relationship with our suppliers helps to maintain prompt and regular supplies at favourable terms.

The Distribution and Direct Sales activities are closely coordinated to meet the changing needs of our customers and to maintain optimum stock level for each season ensuring price advantage for the end customer.
The integrated operations are controlled and supported by highly professional staff and systems enabling the Company to achieve an excellent performance year after year.

A better world

Roob Industries is on a mission to provide safe drinking water to millions of people around the world.

To market and deliver great products to our customers with exceptional service.

To be our customers most valued and trusted business partner.

Our values serve as the foundation of our company and define who we are and how we work. Principal among them are: Serving Customers, Trust, Integrity, Teamwork.